I make brands speak Spanish.
Hello, you!👋
I'm Piera. A Bilingual Creative Copywriter Based in New York City.
¡Mucho gusto!
Before the Copy✍🏻
Great transcreation starts long before the writing.
Here's what guides my process.
Audience
Identifying who we're speaking to before adapting a message.
Research
Understanding audience behaviors, data insights, and cultural nuances.
Strategy
Defining the right messaging framework, language choices, and references.
Voice
Creating and adapting the message without losing the brand's personality.
