Spanish Campaignº Mental Health Podcast

01 — Project details

Hazte Ver is the first mental health podcast of its kind in Chile, created for audiences in Chile, Argentina, and Spain. Hosted by a comedian and a mental health expert, the project required a tone of voice that balanced empathy with humor, making difficult conversations feel honest, compassionate, and deeply human.

Audience

Spanish-speaking men and women across Chile, Argentina, and Spain interested in mental health and seeking open, stigma-free conversations through digital content.

Challenge

Define a tone of voice that balanced compassion and humor, capturing the dynamic between a comedian and a mental health expert while keeping the language neutral across Chile, Argentina, and Spain.

02 — Creative process

The launch copy combined compassion, humor, and real mental health statistics to make the conversation feel less taboo, more human, and honest.

Instead of presenting data in a clinical way, I used statistics to create an emotional connection, pairing them with neutral everyday Spanish expressions and a tone that reassured audiences that we see you, we get it, and you're not alone.

Campaign In Action

The result was a voice that could talk about anxiety, sadness, and self-medication without stigma, making conversations around mental health feel safer and easier to have.